Getting hot results when selling in a cooling market

Posted 12 Apr

by Nick Gentle on
Article appears under: iSellProperty

December can be a quiet month to be in property. Most Kiwis are firmly focused on BBQs and beach days, with their own end of year rushes to deal with to be bothered with investing. 

On top of that, interest rates were starting to creep up and the updates to the Credit Contracts and Consumer Finance Act (CCCFA) had taken hold from December 1, with would-be buyers finding themselves suddenly unable to move forward because they had paid for their takeaways with their EFTPOS cards.

In this market, Kara Niles listed a 3-unit property in Rotorua to market under the iSellProperty brand.

We kicked off our marketing with a TradeMe campaign and the initial response was disappointing. Buyer activity was definitely declining in the lead up to Christmas.

However, we have an asset that no other agency in New Zealand can draw on. iSellProperty is the sister agency of investment property specialist business iFindProperty, which has been actively helping Kiwis to source investment property and building up a large mailing list of buyers for nearly 15 years. 

We crafted a targeted email campaign to our database of more than 10,000 investors, highlighting the opportunities for the buyer and within days the property attracted multiple offers and was secured by a happy out-of-town buyer, who is already making plans for capital improvements. The vendors of course were ecstatic to achieve a result well over asking price. 

If you want to sell your investment property, choosing iSellProperty is a no-brainer; Our agents are experienced at working with both investor and owner-occupier buyers, our marketing packages and branding present your property in the best light, and for no extra cost we will present your property to a large database of investors.

Request an appraisal with us today to learn more about the iSellProperty advantage.

Nick Gentle
Business Owner & Operations Manager
027 358 3855

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